Laurie McCartney, President of NASM and AFAA, passed away unexpectedly on February 6, 2023. Her untimely death at the age of 55 left a void in the fitness industry, where she was known for her innovative leadership and unwavering commitment to preparing fitness professionals for successful careers.
A Visionary Leader
Laurie McCartney’s journey in the fitness world was marked by creativity and strategic thinking. As the president of Fitness and Wellness at Ascend Learning, she led brands such as the National Academy of Sports Medicine (NASM) and the Athletics, Fitness Association of America (AFAA). Under her guidance, NASM achieved record-breaking performance and expanded its mission to support fitness professionals.
A Legacy of Innovation
During her tenure, McCartney’s team launched new certifications, including the Certified Nutrition Coach, Virtual Coaching Specialization, and Certified Wellness Coach. She also oversaw the acquisition of Club Connect and PTontheNet. Her impact extended beyond business success—she built a supportive workplace, won awards for being the best place to work, and fostered growth within the fitness community.
The Final Rep
Laurie McCartney’s funeral was held on February 16, 2023, in New York. While the specific cause of her passing remains undisclosed, her legacy lives on through the fitness professionals she inspired and the programs she championed.
Rest in power, Laurie.
