Rightly Royce is a name that may not be familiar to many people, but it is a name that carries a lot of meaning and inspiration for those who know the story behind it. Rightly Royce is a custom-jewelry startup that was founded by a couple who lost their son in a tragic accident. Their son’s name was Royce, and he was only 20 months old when he passed away.
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The Accident that Changed Everything
According to ABC4 Utah, Royce was playing on the bed on July 7, 2018, when he fell and went into cardiac arrest. He had to be flown to the children’s hospital in Santa Clarita, California, where the couple was living and working at the time. Three days after his fall, Royce was declared brain-dead.
The couple, Sarah and Steve Ward, were devastated by the loss of their son, who they described as “perfect” and “happy”. They had struggled with infertility for years before conceiving Royce through IVF. They had also miscarried two other babies before and after Royce. They felt like their world was turned upside down.
The Birth of Rightly Royce
In the midst of their grief, the couple decided to do something in honor of their son. They wanted to create something that would keep his memory alive and help other families who go through similar situations. They came up with the idea of making custom jewelry that would have personal and meaningful messages engraved on them. They named their business Rightly Royce, after their son’s middle name.
According to Elysium Hope, the couple started making jewelry in their garage, using a hammer and a metal stamp. They launched their website in October 2018, and soon received orders from all over the world. They realized that their jewelry was not only a way to express themselves, but also a way to connect with others who have experienced loss, pain, or hardship.
The couple also decided to donate a portion of their profits to various charities that support families who lose a child, such as Now I Lay Me Down to Sleep, The Ronald McDonald House, and The Angel Watch Program. They also created a scholarship fund in Royce’s name, to help students who have lost a sibling pursue their education.
The Impact of Rightly Royce
Rightly Royce has grown from a small garage business to a successful online store that sells a variety of jewelry items, such as necklaces, bracelets, rings, earrings, and keychains. The jewelry can be customized with names, dates, initials, symbols, or quotes that are meaningful to the customers. Some of the popular messages include “I love you to the moon and back”, “You are my sunshine”, and “Always in my heart”.
The couple has received positive feedback from their customers, who have shared their stories and expressed their gratitude for the jewelry. Some of the customers have also become friends with the couple, and have supported them in their journey of healing and hope. The couple has also been featured in several media outlets, such as The Today Show, Good Morning America, and People Magazine.
The couple hopes that their jewelry will inspire others to live rightly, as Royce did. They believe that Royce is watching over them and guiding them in their mission. They also hope to have another child someday, and to continue honoring Royce’s legacy. They say that Rightly Royce is more than just jewelry, it is jewelry with a purpose.
