The platform’s public verification program was reactivated for a week before being suspended once more.
Next to the Twitter site, there’s Twitter for mobile.
Everyone wants to be a part of the blue tick club, which is why Twitter fans all around the world celebrated when the social media platform announced it was reopening to the public. But, alas, all wonderful things must come to an end at some point.
Eight days after reopening verification applications on its platform, Twitter has stopped accepting new ones—at least for the time being.
Don’t fret if you didn’t get around to submitting your application. It’s not like you’ve squandered your last opportunity to get your hands on the coveted blue tick. Twitter promises to restart accepting apps once the team has reviewed all of the ones they’ve previously received.
While it’s completely fair for Twitter to place a hold on new requests, it’s also a little annoying. Since its suspension in 2017, users have been waiting three years for the public verification program to reopen.
Twitter’s verification standards were reevaluated at this time. The Help Center was revised in January, with the most major change being Twitter’s broadened definition of a “notable” account holder.
Verification on Twitter used to be confined to a much smaller group of people, but now there are six different types of accounts that can be confirmed. The following are the details:
- the federal government
- Companies, brands, and organizations are all examples of this.
- Journalists and news organizations
- Sports and video games
- Activists, organizers, and other powerful people
It’s no surprise, then, that Twitter is “rolling in verification requests.” There are probably a lot more people who qualify for that blue tick now than there used to be. Not only that but there are simply more individuals on Twitter.
According to Statista, Twitter had 115 daily monetizable daily active use (mDAU) in the fourth quarter of 2017. That number had risen to 199 million by the first quarter of 2021. (Normally, we’d show this information as monthly active users, but Twitter’s user reporting metric was changed to mDAU in 2019.)
We don’t know when Twitter’s verification apps will reopen.
Since announcing that verification apps will have to be halted, Twitter has received some pushback. It doesn’t help that the corporation hasn’t given any indication of when it will resume taking inquiries.
The verification team “totally underestimated demand for the [checkmark emoji],” according to one user. B Bryne, Twitter’s product lead for verification, argues, however, that the pause was always part of the plan.
“We’ll keep rolling out as quickly as possible,” he said, “but we want to make sure we have adequate time for each review.”
A verified account on Twitter is indicated with a blue tick. A verified account is one that has had its authenticity validated by Twitter. Celebrities, politicians, and brands frequently use these accounts to demonstrate that they are who they say they are.
Other big social media platforms have since adopted the verification badge as a tool to determine whether the accounts of celebrities and other famous people and brands are genuine.