Have you ever experienced when you’re having a large number of traffic but still a lower conversion rate? One of the common reasons that every e-commerce store owner faces for lower conversion is their website search results. According to statistics, around 37% of visitors will leave your e-commerce store if it’s taking time to show the search results.
Sometimes ecommerce store owners face this situation during their Magento online store and visitors are not able to get the desired search results.
So, if you’re also facing such situations and not sure how to improve your Magento store search results then keep reading.
In today’s guide, we will explore some working strategies and why hire Magento 2 developer helps you improve Magento 2 search results.
Let’s dive in!
Some Important Statistics about the On-site Search Bar
Here are some key statistics about on-site search bar that helps you understand the importance of search results in an e-commerce store:
- 43% of visitors are looking for searching functionalities at the start of the store.
- Up to 60% of transactions come after the site search session.
- In around 10-30% of cases, visitors prefer to do on-site searches during their online shopping.
- 28% of users are complaining about irrelevant search results during their shopping experience.
- After using an on-site search bar, customers are 2.6 times more likely to make buying decisions.
- 80% of visitors leave the experience store if it shows irrelevant search results.
These stats clearly show how on-site search functionality is an essential part of an e-commerce store and every Magento 2 store should keep their search functionality well-optimized for a smoother shopping experience and fast results.
Now, if you understand the importance of on-site search functionality and want to improve it on your Magento store then you should follow some strategies and tactics that we’ve given below.
How to Improve Your Magento Search Results?
Here are some working strategies and methods to improve your Magento search results:
Importance of In-depth Data Research
When you are planning to improve your Magento search results then you must understand that it’s a time-consuming but essential process.
You can do things manually by spending time on data and configuring the attributes to match the customer’s behavior.
Start focusing on what products your online visitors frequently look for in your store. What do they write to search? Where did they make mistakes? How can you improve their search experience? and how to make it easier for them to find relevant products.
Areas of Improvement
There are a lot more things to improve when it comes to improving your Magento search functionality. By making changes in these areas, you can optimize your search bar and provide a seamless customer experience. Let’s see what are the major areas where you need to make improvements:
1. Relevant Results
One of the most essential things that your Magento store must consider is how relevant it shows results to your customers. It helps to build trust and loyalty for your brand and makes it easier for customers to find what they’re looking for. So make sure you’re spending time on optimizing your search results and whenever a visitor puts any product details or keyword then your store shows the most relevant search results.
2. Use of Labels or Synonyms
There’s another way to make your search results much relevant and faster i.e., showing labels or synonyms of the product. Whenever any customer visits your Magento store and puts any keywords then you can showcase the products as results and its synonyms of the product as a search result. For example – if your customer is looking for “bike” then “bicycle” can be a synonym to show relevant results.
3. Tolerance of Misspellings
Your Magento store must be smart enough to understand that customers make spelling errors while searching for any item. So it’s essential that your store must understand the typos and misspellings and provide the best possible results. When you can showcase relevant results even after tolerance of misspellings then it increases the chances of getting conversions.
4. Magento 2 Autocomplete Search/Suggest
Autocomplete search/suggestion is a great feature that every Magento store must offer to enhance the customer’s shopping experience. It helps to let visitors get the most relevant product results just after putting a few characters in the search box and your store drop-down menu shows the results exactly what they’re looking for. If you’ve a lot more products in your Magento store then adding an autocomplete search/suggest feature is essential for your store to increase the customer’s shopping experience and make buying decisions faster.
5. Search Speed
Speed is a crucial factor that shows whether your online store makes it or breaks it. In today’s fast-paced world, customers don’t wait too long to load web pages and if your Magento store takes time to show search results then they will leave your store. So try to increase the search speed of your Magento store with the help of Magento Support Services to get the maximum results.
Top 5 Magento 2 Search Extensions
If you’ve understood the importance of search results in your Magento store and want to improve the results then we’ve some best-picked extensions that can give you expected results. Let’s explore!
1. ElasticSearch – It’s a flexible & open-source extension for Magento store to find real-time search results and strong analytics.
2. Sooqr – It makes the searching extremely faster for visitors, understand spelling errors, display most relevant search results and provide excellent insightful reports to store owners.
3. SLI Learning Search – SLI is an advanced tracking & search system which tracks customer’s every query and clicks, understands the requirements and provides the most relevant results that customers are looking for.
4. Doofinder – Doofinder comes with a single aim to improve the product search functionality and make it easier for customers to do online shopping. With Doofinder, you’re able to offer advanced search, display banners and promotions with specific terms to get real-time statistics.
5. Solr – It’s a top-notch apache solr which comes with high performance, fully-featured and secured extension for fast search functionality.
Wrapping Up!
On-site search is playing an essential part of the Magneto store and if you’re planning to improve the search results then hopefully this guide will help you with some working strategies and tactics to optimize the search results. By following the given strategies and extensions, you can improve your Magento store search results. Now it’s your turn to hire Magento 2 developer and optimize your store for fast and relevant search results.