ICICI Bank Launches Fully Digital’ Cardless EMI’ Facility

Check for the benefits and eligibility to avail

ICICI Bank has introduced a fully digital EMI (Equated Monthly Instalments) plan that enables their pre-approved customers to take advantage of the No Cost EMI option to purchase their favorite gadget or home appliances at a retail store without having to remove the card from their wallets. No Wallet,

No Worry – you can still avail of no-cost EMI on your gadget with Cardless EMI using just your mobile number and PAN.

ICICI Bank became the first bank to introduce a completely digital no-cost Cardless EMI facility. This facility enables customers to make their purchases in easy installments through a fully digital and highly secure process that will use an OTP based security system.

With the ICICI Bank Cardless EMI facility, customer can pay their no-cost monthly installments by just entering their registered mobile number, PAN, and the OTP on the POS machine without the need for their debit or credit cards.

A large number of consumers purchases their gadget or home appliances by using EMI facilities on their debit or credit cards so to make their purchase easier, the bank has launched ‘Cardless EMI‘ facility so that customer can purchase just by entering their mobile number and PAN, without even carrying their cards and wallets, “said Sudipa Roy Head (unsecured assets), ICICI Bank.

The bank has tied up with leading retailers, namely Croma, Reliance Digital, My Jio Stores, and Sangeetha Mobiles, where the customers can purchase electronics from leading brands like Motorola, Nokia, Daikin, Dell, Carrier, Godrej, Haier, HP, Lenovo, Microsoft, Oppo, Panasonic, Toshiba, Vivo, Whirlpool and MI by using ‘Cardless EMI‘ facility option available there.


  • Customers get the benefit of no-cost EMI without using cards or wallets
  • No processing fee is charged for this facility
  • The process is very secure as it is fully digital and contactless
  • Customers get wide transaction limits for purchases ranging from Rs. 10,000 to Rs.10 lakhs
  • Customers can select tenures of their choice from 3 to 15 months

How to avail?

  • Ask for the ‘Cardless EMI’ option at the store
  • Enter the registered mobile number and PAN on the PoS machine; you will receive OTP on your mobile; enter that OTP on the PoS terminal
  •  Transaction approval will come instantly.

How to check for eligibility?

The customers can check their eligibility for the new installment plan by texting ‘CF’ to ‘5676766’ or checking the offers section on the iMobile app.