Making Wise Use Of All The Data: Intel’s Implementation Of AI To Improve Sales

When we look around we can see that emerging technology, AI applications, and digitalization has been growing incredibly in the last few years. The pandemic has forced companies to accelerate digital transformation for the basic survival of the business. At Intel, the IT Advanced Analytics team has developed an algorithm that mines millions of public business web pages and extracts an actionable segmentation for both current and potential customers.

Intel Corporation is an American multinational corporation and technology company that supplies microprocessors for computer system manufacturers such as Lenovo, HP, and Dell. Intel also manufactures motherboard chipsets, network interface controllers and integrated circuits, flash memory, graphics chips, embedded processors, and other devices related to communications and computing.

Being a large brand, sales agents at Intel need to have a deep understanding of their customers, staffing changes, corporate strategy, conference schedules, and more. There are thousands of pages on company websites to read, each containing important bits of data, tweets from company executives and executive speeches, and press releases to monitor. In all this, it becomes tedious to keep track of it all, and that’s where the SalesAssist comes shows its magic. SalesAssist is a sophisticated advanced analytics algorithm that uses artificial intelligence and machine learning to study publicly available data and past sales records. Then it studies the trends and generates insights about customer goals and needs that Intel’s salespeople can use to close deals.

It analyzes data from millions of web pages and thousands of social media posts per day generating a report that gets smarter over time. It also detects trending topics in a company’s online ecosystem, like 5G or Internet of Things by using natural language processing, and sales associates can then dig deeper and reach out to clients to see if Intel’s offerings in that particular field can be implemented by that company.

Sales Assist has successfully managed to have over 1,500 users at Intel and has provided more than 17,000 assists relating to nearly 5,000 accounts.

Another implementation of artificial intelligence at Intel is Autonomous Sales which creates automatic sales motions, which are actions that Intel offers customers and partners through emails, website ads, and newsletters. Autonomous Sales operates daily and automatically, without human intervention. It delivers a yearly volume of about 30,000 emails to more than 10,000 contacts within Intel’s customers.

This algorithm, The Sales Assist was initially developed by Intel in the year 2017, built on the company’s broader Sales AI platform. Sales AI collects and interprets customer and ecosystem data and translates it into useful recommendations.

The Sense module of the Sales AI continuously scans mines and collects data about Intel’s customers from different sources. The data includes billing information, past opportunities, and other activities on Intel.com. Sales AI also incorporates external data like a customer’s websites, news mentions, social media information, and so on, regardless of their specific connection with Intel.

Artificial intelligence can improve the efficiencies of our workplaces. When AI takes over repetitive or dangerous tasks, it frees up the human workforce so that they can work on something they are better equipped for. Intel is a brand among others that is making use of artificial intelligence and machine learning very wisely to use and interpret all the data available to us making their work very efficient and ready to progress.

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