Different Types of Display Ads for Online Marketing (With Benefits)

As a business, engaging with your customers and identifying new ways to attract them and gain their loyalty is vital for ensuring business success and growth. In the digital era, this means utilizing various digital means to interact with your customer base and ensure it’s constantly expanding, and this includes the use of display advertisements.

Display ads go a long way in capturing users’ attention, often through the use of captivating messages, interesting visuals, and tactical ad placement. Businesses both big and small rely on the power of display ads and their ability to draw the audience in. However, in order to make the most of their digital marketing strategies, they have to use the ad type that suits their audience best. With that in mind, here are four different types of display ads for online marketing and all the different benefits they can bring.

Use banner display advertisements to generate interest and drive traffic

Whether you’re scrolling through social media posts, browsing a blog or forum, or reading news on a website, chances are, you’ll encounter several banner ads while you’re at it. The most popular type of display ads around, banner display advertisements use a text-and-image combination that aims to grab the attention of the user while they’re consuming content.

One of the biggest reasons for their popularity is their ability to drive website traffic. Other than images, banner ads often rely on animations along with bright colors to capture audience’s attention. After successfully grabbing the user’s attention, they’ll typically deliver some type of CTA – call to action, that’s rather short yet effective. Depending on where they appear on the screen, they’re categorized as leaderboards or skyscrapers.

Encourage greater user engagement through native ads

Sometimes, the best way to capture your audience’s attention won’t involve flashy and colorful banners but rather an ad that fits naturally into the content of a website. This type of display ads is called native ad, and it’s quite effective in attracting clicks.

This is because of the strategic design of the ad that helps provide user experience that’s non-disruptive. While banner ads tend to stand out from the surrounding content, native ads aim to blend in. This assimilation, in turn, makes the users feel like the ad is related to the brand or content. Think of promoted social media posts, recommended content, and internal links. These are all great examples of native ads. Plus, they fit right into the website’s content which makes them look like they’re a natural part of it. Aside from their effective placement and the ability to blend in, native ads are more trustworthy, earn more views, and go a long way in promoting brand recognition.

Captivate your audience through compelling video content

Both native and traditional display ads have their advantages over other types of display advertisements. However, they do not have the ability to cover the topic in greater detail. Video content, on the other hand, is quite effective for marketers who want to explore something in much more depth. These types of display ads typically use a combination of audio, video, and text to promote a product or service or to convey a message, while the ad is typically inserted before, after, or during the video.

What’s important is that companies use the right platform for promoting their business, and this is where display advertising services can be of tremendous help. Experts like these help businesses come up with a refined strategy by relying on audience data. This allows brands to serve their customers with relevant content and ensure a consistent ad experience. With effective video content, you can manage to captivate and engage your audience, leading to higher conversion rates along with a higher ROI.

Rely on infographics to engage with your audience and provide useful info

Finding a way to communicate your message effectively and clearly is a crucial component of running an online business. After all, we do live in a digital era where attention is currency. This means that any brand message you decide to deliver needs to be quick, easy to consume and digest, and simple enough for everyone to understand. One type of display ads that can do all that for you is called infographics.

A combination of text and graphics, these display ads take knowledge and numbers and deliver them in the form of a visually pleasing online content. Through simple visuals and optimized readability, infographics are able to present all the different ranges of services or products a business is offering. They also allow for easy tracking, help your website rank higher on Google, and are effective in generating more website visitors.

Diversify your online marketing methods with highly-efficient display ads

Although they can be an effective tool in the digital marketing arsenal, not all display ads are created equal. In order for your business to make the most of their online advertising campaign, you need to identify the most suitable ad format and targeting type for your particular business needs. By enhancing your marketing efforts strategically and diversifying them, you will be able to reap all the benefits of display ads while simultaneously ensuring your business goals are being met.